Publication - FOI/EIR release

Television advertisement costs: FOI release

Published: 5 May 2022
Directorate: Communications and Ministerial Support Directorate
Part of: Public safety and emergencies, Public sector, Scottish Budget
FOI reference: FOI/202200286390
Date received: 8 March 2022
Date responded: 28 March 2022

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

Details on the 'Drive Like Gran's in the car' advertising spend, including:

How much did these adverts cost to produce?

How much is the Scottish Government spending on these adverts being shown on the various TV channels, which are fairly regular?

Response

The current ‘Drive Like Gran’s in the Car’ TV adverts cost £686,508.95 to produce. The TV media spend to air the campaign from 2019 to the present date is £608,261.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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