Television advertisement costs: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

Details on the 'Drive Like Gran's in the car' advertising spend, including:

How much did these adverts cost to produce?

How much is the Scottish Government spending on these adverts being shown on the various TV channels, which are fairly regular?


The current ‘Drive Like Gran’s in the Car’ TV adverts cost £686,508.95 to produce. The TV media spend to air the campaign from 2019 to the present date is £608,261.

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Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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