Transport Scotland social media advertising spend: FOI release

Information requested

Information relating to social media spending:

"Please include the information for each of the following periods; 2019-20, 2020-21, 2021-22:

The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)"

Response

The answer to your question is:

According to the records we hold, for the financial years requested, please see below for total amount of spend broken down by channel:

2019/20
Facebook/Instagram - £100,838.41
Twitter - £48,766.00
Youtube - £34,373.00
LinkedIn - £1,355.00
Total - £185,332.41

2020/21
Facebook/Instagram - £85,742.00
Twitter - £31,934.00
Snapchat - £6,567.00
TikTok - £4,901.00
Youtube - £32,469.00
LinkedIn - £1,500.00
Total - £163,113.00

2021/22
Facebook Instagram - £69,600.93
Twitter - £36,847.00
Snapchat - £3,900.00
TikTok - £7,000.00
Youtube - £30,587.00
Total - £147,934.93

These costs account for promoting a variety of work, information and themes belonging to teams across our organisation, covering:

• Road safety
• Major Projects Design and Delivery
• Low Emission Zones
• Free buses for under 22s
• COVID-19 public advice and guidance

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