Education Scotland social media advertising spend: FOI release

Information requested

The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.) For each year 2019-20, 2020-21, 2021 – 22 (to date).

Response

The following table provides the full social media advertising spend, by year, for Education Scotland.

Facebook advertising is the only social media spend by Education Scotland and is broken down by year in the table below:

Year	Total £
2019	645.00
2020	1316.17
2021	683.69
2022 (to date)	0

About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.