- 8 Oct 2021
Date received: 24 Aug 2021
Date responded: 16 Sep 2021
How much has the Scottish Government spent on Covid advertising in 2020 and so far in 2021?
The Scottish Government financial year runs from 1 April – 31 March. To cover your information request, we have provided information on three financial years relating to COVID-19 advertising across all media formats.
2021 April 1st – August 31st: £4,938,222
Covid public health campaigns have reached over 98.6% of the adult population in Scotland during 2020-21, achieving levels of 70%+ recall and have motivated around two thirds or more of people who recognise campaigns to take relevant action.
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000
The Scottish Government
St Andrews House