Publication - FOI/EIR release

Total spend on covid-19 advertising: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002

Published:
8 Oct 2021
Total spend on covid-19 advertising: FOI release
FOI reference: FOI/202100233012
Date received: 24 Aug 2021
Date responded: 16 Sep 2021
Information requested

How much has the Scottish Government spent on Covid advertising in 2020 and so far in 2021?

Response

The Scottish Government financial year runs from 1 April – 31 March. To cover your information request, we have provided information on three financial years relating to COVID-19 advertising across all media formats.

2019-2020: £1,298,582
2020-2021: £18,247,641
2021 April 1st – August 31st: £4,938,222

Covid public health campaigns have reached over 98.6% of the adult population in Scotland during 2020-21, achieving levels of 70%+ recall and have motivated around two thirds or more of people who recognise campaigns to take relevant action.

About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG