Scottish Government marketing and advertising costs: FOI release
- Published
- 1 March 2021
- FOI reference
- FOI/202100146226
- Date received
- 27 January 2021
- Date responded
- 16 February 2021
Information request and response under the Freedom of Information (Scotland) Act 2002.
Information requested
"How much has the Scottish Government spent on NHS Scotland press and tv advertising during the lockdown restrictions?"
Response
The spend on advertising during the two phases of lockdown was as follows:
|
|
TV Advertising |
Press Advertising |
| 24/03/20-29/05/20 |
£1,369,944 |
£775,061 |
| 05/01/21-27/01/21* |
£512,884 |
£130,361 |
* This is date the request was received so has been set as end point
These costs relate to the expenditure by the Scottish Government Marketing Team for advertising that is connected with NHS Scotland services or carried NHS Scotland branding.
The above figures do not include the cost of advertising delivered by other organisations during lockdown that may have incorporated NHS Scotland branding, such as: United Kingdom Government; Public Health Scotland; NHS 24; NHS Territorial Health Boards.
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG
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