Publication - FOI/EIR release

Scottish Government marketing and advertising costs: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Published:
1 Mar 2021
Scottish Government marketing and advertising costs: FOI release
FOI reference: FOI/202100146226
Date received: 27 Jan 2021
Date responded: 16 Feb 2021
Information requested

"How much has the Scottish Government spent on NHS Scotland press and tv advertising during the lockdown restrictions?"

Response

The spend on advertising during the two phases of lockdown was as follows:

 

TV Advertising

Press Advertising

24/03/20-29/05/20

£1,369,944

£775,061

05/01/21-27/01/21*

£512,884

£130,361

* This is date the request was received so has been set as end point

These costs relate to the expenditure by the Scottish Government Marketing Team for advertising that is connected with NHS Scotland services or carried NHS Scotland branding.

The above figures do not include the cost of advertising delivered by other organisations during lockdown that may have incorporated NHS Scotland branding, such as: United Kingdom Government; Public Health Scotland; NHS 24; NHS Territorial Health Boards.

 

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG