Publication - FOI/EIR release

Total advertising expenditure: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002

Published:
22 Feb 2021
Total advertising expenditure: FOI release
FOI reference: FOI/202000123389
Date received: 11 Dec 2020
Date responded: 14 Jan 2021
Information requested

Please advise how much has been spent this year to date (2020) on advertising by the Scottish Government and how much was spent in the previous year (2019) for comparison.

Please include a breakdown of ALL costs including:
1. Cost of television advertising, with a further breakdown of the amount spent on each channel (eg. STV, BBC, SKY etc)
2. Cost of radio advertising, with a further breakdown of the amount spent on each station.
3. Cost of newspaper/online media advertising, with a further breakdown of the amount spent on each news outlet.
4. Cost of any social media advertising, with a further breakdown of the amount spent of each platform.

Response

An exemption under Section 33(1)(b) of FOISA applies to some of the information you have requested. This applies as providing the breakdown as requested for each individual title/media owner is commercially sensitive and would compromise individual media owners, the Scottish Government and it’s media agency.

Therefore we have provided the total spend by media type in the below tables:

Financial Year 19/20

 

Media type

Gross Cost

TV

£682,132

Radio

£606,587

Newspaper

£308,012

Online

£76,305

Social Media

£579,369

Total

£2,252,405

Financial Year 20/21 (Apr-Dec 2020)

Media type

Gross Cost

TV

£5,897,515

Radio

£1,868,384

Newspaper

£2,488,933

Online

£358,284

Social Media

£1,417,057

Total

£12,030,173


About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG