Publication - FOI/EIR release

The Covid Guide to Etiquette and Pandemic Politeness costs: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Published:
14 Jan 2021
The Covid Guide to Etiquette and Pandemic Politeness costs: FOI release
FOI reference: FOI/202000121890
Date received: 9 Dec 2020
Date responded: 8 Jan 2021
Information requested

How much has been spent to date on The Covid Guide to Etiquette and Pandemic Politeness.

Please include a breakdown of ALL costs including:

1. Cost to produce and publish the guide.
2. Cost of any consultant agencies used to contribute to the production of the guide.
3. Cost of distribution of the guide.
4. Cost of any paid TV, newspaper and radio advertising.

Response

The Please find below a breakdown of all costs requested below:

Product

Cost

VAT

Total

Graphic Design

£735

£147

£882

Copy writing and

editing and production

£1,309

£262

£1,571

 

£2,044

£409

£2,453

 

  • Cost to produce and publish the guide - The cost to produce the artwork and PDF of the guide was £2,044 (excluding VAT).

  • Cost of any consultant agencies used to contribute to the production of the guide – this cost is included in the £2044 (excluding VAT) for production of the guide. Professor Stephen  Reicher and Professor Elizabeth Stokoe contributed to the guide, but requested no payment.

  • Cost of distribution of the guide – The guide was shared via partners at no cost.

  • Cost of any paid TV, newspaper and radio advertising – There was no paid TV, newspaper or radio advertising.

The guide was created following Censuswide research of 1,000 Respondents in Scotland that more than four in five (84%) people living in Scotland have found a social situation awkward to deal with whilst trying to follow Covid-19 rules.

About FOI

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Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG