The Covid Guide to Etiquette and Pandemic Politeness costs: FOI release

Information requested

How much has been spent to date on The Covid Guide to Etiquette and Pandemic Politeness.

Please include a breakdown of ALL costs including:

1. Cost to produce and publish the guide.
2. Cost of any consultant agencies used to contribute to the production of the guide.
3. Cost of distribution of the guide.
4. Cost of any paid TV, newspaper and radio advertising.

Response

The Please find below a breakdown of all costs requested below:

Product	Cost	VAT	Total
Graphic Design	£735	£147	£882
Copy writing and editing and production	£1,309	£262	£1,571
	£2,044	£409	£2,453

 

• Cost to produce and publish the guide - The cost to produce the artwork and PDF of the guide was £2,044 (excluding VAT).

• Cost of any consultant agencies used to contribute to the production of the guide – this cost is included in the £2044 (excluding VAT) for production of the guide. Professor Stephen  Reicher and Professor Elizabeth Stokoe contributed to the guide, but requested no payment.

• Cost of distribution of the guide – The guide was shared via partners at no cost.

• Cost of any paid TV, newspaper and radio advertising – There was no paid TV, newspaper or radio advertising.

The guide was created following Censuswide research of 1,000 Respondents in Scotland that more than four in five (84%) people living in Scotland have found a social situation awkward to deal with whilst trying to follow Covid-19 rules.

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