Total amount of money Scottish Government spent on advertisement with SI Games: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002

Information requested

You asked “How much money has the Scottish Government, or associated government agencies, spent on advertising with the company SI Games (or Sega) and, specifically, its computer games Football Manager 2019, Football Manager 2020, and Football Manager 2021”.


Football Manager 2020 and Football Manager 2021 are the only computer games that the Scottish Government have spent through SI Games*. This was for advertising within Football Manager as part of the Safer Young Driver Campaign which set out to improve road safety awareness in young men.

Please see the table below for the figures requested:

Football Manager
Year Spend
2020/21 £18,642
Total £18,642**

*The Scottish Government have had no involvement with Football Manager 2019.
** £18,642 with Republic of Media.

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Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road

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