- 3 Feb 2021
Date received: 18 Nov 2020
Date responded: 17 Dec 2020
You asked “How much money has the Scottish Government, or associated government agencies, spent on advertising with the company SI Games (or Sega) and, specifically, its computer games Football Manager 2019, Football Manager 2020, and Football Manager 2021”.
Football Manager 2020 and Football Manager 2021 are the only computer games that the Scottish Government have spent through SI Games*. This was for advertising within Football Manager as part of the Safer Young Driver Campaign which set out to improve road safety awareness in young men.
Please see the table below for the figures requested:
*The Scottish Government have had no involvement with Football Manager 2019.
** £18,642 with Republic of Media.
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000
The Scottish Government
St Andrews House