Publication - FOI/EIR release

NHS and Scottish Government social media campaign budget spend: FOI release

Published: 23 November 2020
Directorate: Communications and Ministerial Support Directorate
Topic: Coronavirus (COVID-19) in Scotland, Public safety and emergencies, Public sector
FOI reference: FOI/202000108814
Date received: 5 November 2020
Date responded: 20 November 2020

Information request and response under the Freedom of Information (Scotland) Act 2002.

Information requested

How much of the taxpayers money has been recorded as being budgeted for the "Stick to the rules and help protect our businesses and jobs" joint NHS-Scottish Government campaign that is currently running on a 24 hour cycle on the social media platforms such as YouTube and Spotify.

Response

The budgeted spend for this campaign on social media platforms is £40,641.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG

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