Publication - FOI/EIR release
Money spent on advertising by Scottish Government from 1 January 2017 to 31 October 2019: FOI release
- Published
- 26 November 2019
- FOI reference
- 201900005837-201900005838-201900005843-201900005847-201900005863
- Date received
- 1 November 2019
- Date responded
- 25 November 2019
Information request and response under the Freedom of Information (Scotland) Act 2002.
Information requested
The amount of money the Scottish Government has spent on advertising (online, newspapers, magazines, social media, television, billboards) from1 January 2017 to 31 October 2019.
Response
The answer to your question is:
| Media | 1 Jan 2017 - 30 Jun 2017 | 1 Jul 2017 to 31 Dec 2017 | 1 Jan 2018 to 30 Jun 2018 | 1 Jul 2018 to 31 Dec 2018 | 1 Jan 2019 to 31 Oct 2019 |
| Online | £231,653.79 | £282,328.50 | £313,060.90 | £222,226.37 | £857,877.11 |
| Social Media | £197,076.00 | £132,056.00 | £323,378.00 | £214,218.00 | £434,835.00 |
| Billboards (48 Sheet) | £76,491.00 | £114,198.00 | £76,928.00 | £165,143.00 | £206,607.00 |
| Newspapers | £161,934.68 | £141,707.00 | £177,367.53 | £120,623.00 | £185,856.00 |
| Magazines | £24,360.00 | £12,338.00 | £17,596.00 | £15,520.00 | £11,226.00 |
| Tv | £120,159.00 | £263,690.56 | £366,566.53 | £305,178.33 | £793,361.16 |
| Total | £811,674.47 | £946,318.06 | £1,274,886.96 | £1,042,908.70 | £2,489,762.27 |
About FOI
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.
Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG
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