Publication - FOI/EIR release

Pending and current Marketing and Communications campaigns 2019-2020: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Published:
4 Oct 2019
Pending and current Marketing and Communications campaigns 2019-2020: FOI release
FOI reference: FOI/19/02116
Date received: 12 Sep 2019
Date responded: 4 Oct 2019
Information requested

“With the publication of Scotland's Future programme 2019-2020.
I am looking to request the marketing plan for this same period. I am looking at all pending and current Marketing and Communications campaigns that will happen or are proposed to happen during this period. I do not need to know allocated budgets but overview of all campaigns that have been proposed to support the current government term.”

Response

The answer to your question is outlined below in the form of a list of paid-for-media marketing campaigns that have run or are proposed to run in the financial year 2019/20 and be funded through the central Scottish Government marketing team:

Healthier Cancer Detection
Organ Donation
Alcohol Guidelines
Risk Behaviours (Wellbeing) Pilot
Sepsis
Recruitment in Scotland (Smarter) Teacher Recruitment
Early Learning and Childcare Recruitment
Nursing, Midwifery, AHP Recruitment
Safer Hate Crime
Human Trafficking
Ready Scotland (adverse weather)
Domestic Abuse
Animal Welfare
Firework Safety
Greener Climate Change
Food Waste Recycling and Prevention
Parental Audience Financial Health Check (parents/ low income families) and Benefit Entitlement
Early Years Interventions
Read Write Count
International Marketing Scotland is Now - Live / Work - Migration and Trade & Investment
Winter festivals
Wealthier & Fairer Support for Carers
Period Poverty / Menstrual Stigma
Private Renting Rights

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses.

Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrews House
Regent Road
Edinburgh
EH1 3DG