The amount paid to Carat and/or Republic of Media: FOI release
- Published
- 16 November 2018
- Part of
- Public sector
Information request and response under the Freedom of Information (Scotland) Act 2002.
Date received: 18 October 2018
Date responded: 15 November 2018
You asked for:
- The amount paid to Carat and/or Republic of Media for the last three years, including a full breakdown of the costs and the services provided.
Carat and Republic of Media are service providers as part of the Media Planning, Buying and Associated Services framework. More information on that framework, and the services it covers, can be found at https://www2.gov.scot/Topics/Government/Procurement/directory/marketingservices/mediaplanningbuyingandassociatedservices.
The links below will take you to the previously published marketing spend figures for 2015-16 and 2016-17. These include details of media spend, broken down by campaign and by channel (TV / radio / press / online / outdoor / cinema).
- https://www.gov.scot/publications/advertising-spend-2015-2016/
- https://www.gov.scot/publications/marketing-spend-2016-2017/
The table below illustrates how this was broken down by Carat and Republic of Media in each of those years.
|
|
2015-16 |
2016-17 |
| Carat |
£3,203,042.71 |
£1,462,052.50 |
| Republic of Media |
£141,999.95 |
£683,304.24 |
| TOTAL |
£3,345,042.66 |
£2,145,356.74 |
Formal budget reconciliation for 2017-18 is currently taking place and will be completed before the end of the calendar year. These figures will be published alongside other years at https://www.gov.scot/publications
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses
Contact
Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000
The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG
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