The amount paid to Carat and/or Republic of Media: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

FOI reference: FOI/18/03021
Date received: 18 October 2018
Date responded: 15 November 2018
Information requested

You asked for:

  • The amount paid to Carat and/or Republic of Media for the last three years, including a full breakdown of the costs and the services provided.

Carat and Republic of Media are service providers as part of the Media Planning, Buying and Associated Services framework. More information on that framework, and the services it covers, can be found at

The links below will take you to the previously published marketing spend figures for 2015-16 and 2016-17. These include details of media spend, broken down by campaign and by channel (TV / radio / press / online / outdoor / cinema).

The table below illustrates how this was broken down by Carat and Republic of Media in each of those years.







Republic of Media






Formal budget reconciliation for 2017-18 is currently taking place and will be completed before the end of the calendar year. These figures will be published alongside other years at

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at


Please quote the FOI reference
Central Enquiry Unit 
Phone: 0300 244 4000 

The Scottish Government 
St Andrew's House 
Regent Road 

Back to top