Amount of money spent on social media advertising: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

FOI reference: FOI/18/01636
Date received: 12 June 2018
Date responded: 5 July 2018

Information requested

The following information:

1. The amount of money spent on social media advertising in the last 5 financial years.

2. The amount of money planned to be spent on social media advertising in 2018-19.

3. A breakdown of social media spending in 2017-18 in terms of the projects or advertising campaigns.

4. A breakdown of the planned social media spending in 2018-18 in terms of the projects or advertising campaigns.

You provided a table format and we have used this for our response.


I have enclosed a copy of all the information you requested, in the format that you requested (this is attached as a separate PDF file).

Please note that for 2018/19 campaigns, spend is included for campaigns which have run and been completed since 01 March 2018. All other campaign spend on social media advertising for 2018/19 is still to be confirmed.

Advertising on social media platforms is a cost-effective way of targeting Scottish Government marketing campaigns to the particular audiences amongst whom we seek to influence attitudes or change behaviour, and we take a tailored approach for each campaign we deliver.

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Please quote the FOI reference

Central Enquiry Unit
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road

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