Publication - FOI/EIR release

Amount of money spent on social media advertising: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Published:
6 Jul 2018
Amount of money spent on social media advertising: FOI release

FOI reference: FOI/18/01636
Date received: 12 June 2018
Date responded: 5 July 2018

Information requested

The following information:

1. The amount of money spent on social media advertising in the last 5 financial years.

2. The amount of money planned to be spent on social media advertising in 2018-19.

3. A breakdown of social media spending in 2017-18 in terms of the projects or advertising campaigns.

4. A breakdown of the planned social media spending in 2018-18 in terms of the projects or advertising campaigns.

You provided a table format and we have used this for our response.

Response

I have enclosed a copy of all the information you requested, in the format that you requested (this is attached as a separate PDF file).

Please note that for 2018/19 campaigns, spend is included for campaigns which have run and been completed since 01 March 2018. All other campaign spend on social media advertising for 2018/19 is still to be confirmed.

Advertising on social media platforms is a cost-effective way of targeting Scottish Government marketing campaigns to the particular audiences amongst whom we seek to influence attitudes or change behaviour, and we take a tailored approach for each campaign we deliver.

About FOI

The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses

Contact

Please quote the FOI reference

Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

The Scottish Government
St Andrew's House
Regent Road
Edinburgh
EH1 3DG