Communications staff and social media spend: FOI release
- Part of
- Public sector
Information request and response under the Freedom of Information (Scotland) Act 2002.
FOI reference: FOI/17/01797
Date received: 3 August 2017
Date responded: 25 August 2017
The total pay bill for Scottish Government press and communications staff in 2007/8, 2011/12 and 2016/17.
The number of FTE staff in press and communications roles for the previously mentioned years.
Spending on social media advertising for the same years.
1. The total spend on Scottish Government frontline communications staff/press officers in 2007-08, 2011-12 and 2016-17 is available at: SG frontline communications staff
2. The number of FTE frontline communications staff/press officers on 31 March in 2007-08, 2011-12 and 2016-17 is set out in the table below.
3. Social media advertising has been defined as advertising that has been delivered via a social media platform such as Facebook, Twitter, Instagram or Snapchat. Total media advertising is the cost of all advertising space purchased via the appointed Scottish Government media buyer(s). These figures have been included to show how social media advertising spend has increased as its importance as a cost-effective channel has also increased, while overall media advertising spend has decreased.
Total Social Media Advertising Spend:
|Year||Total social media advertising spend||Total media advertising spend|
|2007-08||(See note 1)||£4,319,881.63|
Note 1: The Scottish Government does not hold historical information on the breakdown of media budgets across the various advertising channels. This information is no longer accessible via the media buying agency that was under contract during 2007/2008.
The Scottish Government is committed to publishing all information released in response to Freedom of Information requests. View all FOI responses at http://www.gov.scot/foi-responses
Please quote the FOI reference
Central Enquiry Unit
Phone: 0300 244 4000
The Scottish Government
St Andrew's House
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