Publication - Report

Beef 2020: review report

Published: 20 Aug 2014

A report to develop recommendations that will facilitate sustainable and long-term growth in beef production levels within Scotland.

36 page PDF

2.5 MB

36 page PDF

2.5 MB

Contents
Beef 2020: review report
Annex 3

36 page PDF

2.5 MB

Annex 3

Delivering the Vision- An outline action plan

Concept needed to deliver vision

Action needed

Recommendation

Time frame

Leader

Funding

Improve market transparency

Encourage better market transparency from retailers and processors as to requirements and specifications

Increase co-operation to establish market driven supply chains

Improve producer pricing to better reward carcase value

1. Industry representative bodies should establish a roundtable that meets every quarter to discuss the developing market situation and agrees common actions to communicate messages to the wider production base in respect of product specifications and market requirements. Once established this group, by drawing together representatives from across the beef supply chain, should take on a wider remit for reviewing, developing and guiding the delivery of a long term strategy for the Scottish Beef Industry.

2. SRDP should make provision to support the development of supply chain cooperation through producer organisations.

3. Develop and pilot integrated collaborative supply chain protocols to meet specific new market opportunities.

4. Develop a system of deadweight payment which more accurately rewards the yield and value of the carcase.

January 2015

January 2015

December 2016

December 2016

QMS

Scottish Government

SAOS

QMS

Market Driven Supply Chain Initiative

SRDP

Industry resources

Concept needed to deliver vision

Action needed

Recommendation

Time frame

Leader

Funding

Maximise market access and brand awareness among target consumers internationally

Increase markets open to Scotch Beef

Market promotion and in market champions

Develop niche market orientated supply chains for conquest markets [24]

5. The Scottish Government must work closely with UK and global partners to facilitate maximum access to international markets.

6. QMS, Scotland Food and Drink, Scottish Development International and other agencies pool resources to maximise in-market presence to build global markets for Scotch beef and co-products.

(see also recommendation 3)

Ongoing

Ongoing

Scottish Government

QMS

Scottish Government

Industry resources/Scot. Gov./European Commission

Strengthen product provenance

Establish a sustainability index

Maintain PGI status

7. The Industry establishes a robust mechanism to demonstrate supply chain sustainability credentials that builds on and supports PGI and the quality assurance schemes.

December 2017

QMS

Industry resources

Integrated easily accessible database

Product design

Adequate and appropriate computer hardware

8. Develop an integrated and accessible [25] database containing livestock traceability data, farm assurance status and non-financial information collected at various points in the animal's life including breeding information related to physical performance, carcase weight, grade and health status as well as downgrades.

December 2016

QMS

EU via

Digital Scotland

Concept needed to deliver vision

Action needed

Recommendation

Time frame

Leader

Funding

Improve genetic potential of Scottish beef herd

Genomics database design with adequate and appropriate computer hardware

9. Encourage producers through financial incentives, to collect data to populate and develop a national integrated and accessible livestock breeding database incorporating genetic and productivity information.

December 2016

QMS

SRDP

Adopt full bovine electronic identification

10. Adopt a full Bovine EID system at the earliest possible opportunity

December 2016

Scottish Government

Scottish Government

Improve knowledge and skills base

Business improvement groups/discussion forums.

Structured tertiary education including short courses

Demonstration units

Maintain R&D base

11. Increase access to, and financial support for those attending and contributing information to industry led knowledge transfer groups through the continuation and development of existing community led initiatives.

12. Review the provision of tertiary education for those entering or working in the red meat supply chain from farm to fork.

13. The Scottish Government's rural affairs and the environment research strategy 2016 to 2021 must have the resource to maintain national and international capacity in ruminant livestock research. The strategy should also contain sufficient resource to support work on animal health and welfare, sustainable intensification and strategies to optimise climate change mitigation and adaptation. The research programme must be managed to maximise relevance and impact for the beef industry through comprehensive and effective knowledge exchange.

On going

December 2016

December 2015

QMS

Scottish Government

Scottish Government

SRDP

Scottish Government

Scottish Government

Research Councils

European Commission

Industry resources

Concept needed to deliver vision

Action needed

Recommendation

Time frame

Leader

Funding

Improve health status of herd

Feedback health status information at slaughter

Develop disease eradication plans

Improve use and quality of herd health plans

Knowledge exchange to engender willingness to improve health status

14. Adopt an industry wide initiative to reduce and control Johne's disease.

15. Adopt an industry wide initiative for the reduction and control of liver fluke.

(See also recommendations 9 and 19)

16. Develop a rewards programme for meeting objectives of herd welfare plans.

December 2015

December 2015

May 2015

QMS and

Veterinary profession

Scottish Government

SRDP/Industry resources

SRDP

Support new entrants

Improve access to medium term loan facilities

Develop share farmer options

Improve assured access to land

17. Provision should be made within SRDP to allow investment in livestock purchases made by new entrants to beef production. While targeted assistance for livestock purchase is one mechanism, consideration should also be given to a dedicated medium term loan facility at preferential rates for new entrants to the industry to support the wider working capital requirements of a newly established business where more than two-thirds of the budgeted income of the business would come from a beef enterprise.

18. Devise a model agreement to facilitate share farming of livestock on arable holdings.

May 2015

December 2015

Scottish Government

QMS

SRDP

Concept needed to deliver vision

Action needed

Recommendation

Time frame

Leader

Funding

World leading producer technical efficiency

Engender desire for producers to make greater use of industry physical and financial benchmarking

Knowledge exchange to encourage uptake of R&D and industry best practice

Technology investment support

Innovative research and development

19. Develop web based benchmarking tools for the beef industry.

20. Provide support for the infrastructure required to support data gathering and access to industry data and knowledge e.g. weigh crates, ICT, co-operative action.

(See also recommendations 11 and 13)

December 2016

December 2016

QMS

QMS

Industry resources

SRDP

World leading processor efficiencies

Technology investment support

Innovative research and development

Integrated supply chains

21. Work with European Commission to reclassify by product so as to reduce waste and increase value from the wider fifth quarter in the Scottish beef processing sector

22. Provide investment support to encourage capital investment in new technologies that reduce or eliminate waste in the Scottish beef processing sector.

December 2016

December 2015

SAMW

Scottish Government

Resource efficient Scotland

Scottish Government

Improved access to technical knowledge

23. Establish a portal providing a single point contact to create a tailored business support package drawing on relevant technical expertise and funding

December 2015

QMS

Scottish Government


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