Policy actions  1 of 4

Tourism Scotland 2020

The national tourism strategy, Tourism Scotland 2020 (TS2020), was developed by the Scottish Tourism Alliance (STA) with our support.

It aims to make Scotland a "first-choice destination for a high quality, value for money and memorable customer experience delivered by skilled and passionate people".

The mid-term review of TS2020 identified four main priorities:

  • digital tourism
  • leadership
  • quality of customer experience
  • investment in infrastructure

We work with the STA, Scottish Enterprise and Highlands and Islands Enterprise to deliver the outcomes set out in the TS2020 strategy.

This involves encouraging our public, private and third sector partners to align their activities with the strategy.

The strategy is currently under review and the new strategy will launch in October 2019.

Our partners include:

Our industry partners include:

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