Economic impacts of wind farms on Scottish tourism: report

Appendix 1 Intercept Survey

DECLARATION: Interview conducted by me in accordance with instructions and MRS Code of Conduct
Signed (Interviewer Name):
Time of Interview		Location of Interview:
Weather (circle as appropriate):
Sunny - Sunny Intervals - Cloudy/Overcast - Light Rain - Heavy Rain

Introduction guidance:

READ OUT:

Good morning/afternoon….I am an interviewer with Glasgow Caledonian University, we are carrying out a visitor survey on behalf of the Scottish Executive.

The survey is about your opinions on features of Scotland's scenery and landscape. Could you spare some time to answer some questions? The interview will take around 5 minutes, but certainly no more than 10 minutes.

Firstly, may I assure you that the interview will be carried out according to the Market Research Society's Code of Conduct, guaranteeing your anonymity as findings will be reported in aggregate.

A. RESPONDENT PROFILE

SHOWCARD 1 (TRIP TYPE)

Q1. Which of the following is the main reason you are in the area today:

1	On a day trip from home (less than 3 hours) go to Q4	Continue with interview
2	On a day trip from home (3 hours or more) go to Q4
3	On holiday (overnight stay away from home) go to Q2
4	Visiting friends & relatives (on holiday) go to Q2
5	On holiday as a leisure extension of business trip go to Q2
6	On business (not staying away from home)	Stop interview and thank them for their time
7	On business (overnight stay away from home)
8	Visiting friends & relative (as a duty rather than holiday)
9	Personal business (e.g. doctor/dentist appointment)
10	Shopping (normal/for essentials)
11	Other…(SPECIFY) go to Q2 if overnight trip is involved go to Q4 if no overnight trip is involved	Continue or stop interview depending on whether a 'holiday choice' has been made

Q2. How many nights in Scotland will you be spending on this trip?

Write in number

SHOW MAP A . GIVE RESPONDENTS THE MAP TO REFER TO DURING THIS SET OF QUESTIONS

Q3. How many nights in this area will you be spending as part of your Scotland trip?

1	Write in number	Note: this should be equal to or less than answer to Q2 above
2	Just passing through	Note: Enter '0' in box above if just passing through

Q4. Is this your first holiday in Scotland?	Yes		No
Q5. Is this your first holiday to this Area?	Yes		No

(Refer to map again)

SHOWCARD 2 (ACTIVITIES UNDERTAKEN)

Q6. Which activities have you participated in or intend participating in as part of your trip? MULTIPLE RESPONSES POSSIBLE

Q7. Which activity is the main activity you will participate in? SINGLE RESPONSE ONLY

	Q6 Any Activity	Q7 Main Activity (one only)
Visiting castles, monuments, churches	1	1
Hiking, hillwalking, rambling, other walking	2	2
Visiting museums, galleries, heritage centres	3	3
Swimming	4	4
Watching wildlife, including birdwatching	5	5
Visiting gardens, forests and other flora locations	6	6
Golf	7	7
Visiting Theme Parks/Activity Parks	8	8
Attending an event	9	9
Fishing	10	10
Cycling, mountain biking	11	11
Water based sports	12	12
Watching performing arts	13	13
OTHER (specify) …………………………………………….. …………………………………………….. …………………………………………….. ……………………………………………..	14	14 specify main activity if several 'other' activities are given ……………………………

Note: the activities used have been adapted from those referred as most undertaken by visitors as evidenced in Tourism in Scotland 2005 (VisitScotland).

SHOWCARD 3 (WHO ARE YOU TRAVELLING WITH?)

Q8. Which of the following best describes who you are travelling with on this trip?

1	Partner only
2	Other members of your family
3	Friends
4	Family and friends
5	An organised group
6	On your own
7	Someone else (SPECIFY): ……………………………

Q9. In which country do you live?

1	Scotland
2	England
3	Wales
4	N. Ireland
5	Republic of Ireland
6	Other Overseas - write in here name of country ……………………………

SHOWCARD 4 (AGE)

Q10. What age range are you in?

1	16-24
2	25-34
3	35-44
4	45-54
5	55-64
6	65+
7	Refused

SHOWCARD MAP B (ROUTES) - Indicate present location by 'You are here' points

Q12. Which of these routes best describes how you got to your present location?

1	Route 1
2	Route 2
3	Other Route

CHECK RECORD ON QUOTA SHEET AND CLOSE INTERVIEW IF QUOTA REACHED

SHOWCARD - SLIDE RULE

Q13. Could you tell me how likely you are to come and stay in this AREA again in the future? (Refer to MAP A again)

Explain that 0% means they will never return and 100% means they will definitely return at least once.

ALLOW RESPONDENT TO MOVE SLIDE TO INDICATE LIKELIHOOD, NOTE SCORE

Write in score:

%

Q14. Please give a reason for your answer:………………………………………………

Q15. Could you tell me how likely you are to visit another part of SCOTLAND again in the future?

Explain that 0% means they will never return and 100% means they will definitely return at least once.

ALLOW RESPONDENT TO MOVE SLIDE TO INDICATE LIKELIHOOD, NOTE SCORE

Write in score:

%

Q16. Please give a reason for your answer:………………………………………………

SHOWCARD 5 (STRUCTURES IN THE LANDSCAPE)

Q17. How do you feel the following structures impact on your experience of Scotland's scenery?

	Strongly Positive	Slightly Positive	No impact	Slightly Negative	Strongly Negative
Electricity pylons and wires	1	2	3	4	5
Wind farms and turbines	1	2	3	4	5
Mobile telephone masts	1	2	3	4	5
Ski Uplift (Railways, Chairlifts, Tows) and Ski Fencing	1	2	3	4	5
Planted forestry and forest felling	1	2	3	4	5
Telephone wires and poles	1	2	3	4	5
Hydro-electric dams	1	2	3	4	5
Power stations	1	2	3	4	5
Fish farms	1	2	3	4	5
Quarries	1	2	3	4	5
Trails and tracks across open upland areas	1	2	3	4	5

READ OUT:

The Executive is keen to obtain your views to help them consider more fully the relationship between the development of wind farms and tourism.

SHOW MAP A again for reassurance

Q18. Did you see a wind farm in this area on your way here?

Yes

Go to Q19

No

Go to Q23

Q19. Now that I have drawn your attention to the wind farm development, would this affect your decision - either positively or negatively - to visit this AREA again?

Yes

Go to Q20

No

Go to Q21

SLIDE RULE

Q20. Please indicate how this would affect your decision to visit this Area again

ALLOW RESPONDENT TO MOVE SLIDE TO INDICATE CHANGE IN OPINION FROM ANSWER AT Q13, NOTE SCORE

Write in score

%

(NOTE: score should be different from that in Q13)

Q21. Now that I have drawn your attention to the wind farm development, would this affect your decision - either positively or negatively - to visit another part of SCOTLAND again?

Yes

Go to Q22

No

Go to Q23

SLIDE RULE

Q22. Please indicate how this would affect your decision to visit another part of Scotland again

ALLOW RESPONDENT TO MOVE SLIDE TO INDICATE CHANGE IN OPINION FROM ANSWER AT Q15, NOTE SCORE

Write in score

%

(NOTE: score should be different from that in Q15)

RETURN INDICATORS TO ORIGINAL SCORES GIVEN IN Q13 AND Q15

Q23: READ OUT: Here are pictures of the landscape before and after the wind farm development.

SHOWCARD 6 (IMAGES BEFORE AND AFTER WIND FARMS)

Now that you can see the effect of the wind farm in the pictures, do you think this would affect your decision - either positively or negatively - to visit this AREA again?

Yes

Go to Q24

No

Go to Q25

Q24. Please indicate how this would affect your decision to visit this AREA again?

SLIDE RULE

ALLOW RESPONDENT TO MOVE SLIDE TO INDICATE CHANGE IN OPINION FROM BASELINE

Write in score:

%

(NOTE: score should be different to Q13)

Q25. Looking at the effect in the pictures again, would this affect your decision - either positively or negatively - to visit another part of Scotland again?

Yes

Go to Q26

No

Go to Q27

Q26. Please indicate how this would affect your decision to visit another part of SCOTLAND again?

SLIDE RULE

ALLOW RESPONDENT TO MOVE SLIDE TO INDICATE CHANGE IN OPINION FROM BASELINE

Write in score:

%

(NOTE: score should be different to Q15)

RETURN INDICATORS TO ORIGINAL SCORES GIVEN IN Q13 AND Q15

READ OUT: The next photo shows how the area might look if further development of the existing wind farm took place.

SHOWCARD 7 (IMAGES OF BEFORE, AND OF EXTENDED DEVELOPMENT)

Q27. Would this affect your decision - either positively or negatively - to visit this AREA again?

Yes

Go to Q28

No

Go to Q29

Q28. Please indicate how this would affect your decision to visit this AREA again?

SLIDE RULE

ALLOW RESPONDENT TO MOVE SLIDE TO INDICATE CHANGE IN OPINION FROM BASELINE

Write in score

%

(NOTE: score should be different to Q13)

Q29. Looking at the photos again, would this affect your decision - either positively or negatively - to visit another part of Scotland again?

Yes

Go to Q30

No

Go to Q31

Q30. Please indicate how this would affect your decision to visit another part of SCOTLAND again?

SLIDE RULE

ALLOW RESPONDENT TO MOVE SLIDE TO INDICATE CHANGE IN OPINION FROM BASELINE

Write in score

%

(NOTE: score should be different to Q15)

SHOWCARD 8 (ATTITUDE STATEMENTS TOWARDS WIND FARMS)

Q31. I would now like to read out some statements made by other visitors and tourists about the development of wind farms in Scotland. Please indicate the extent to which you agree or disagree with each of them using the scale indicated on this card.

	Agree Strongly	Agree Slightly	Neither agree nor disagree	Disagree Slightly	Disagree Strongly	Don't Know
I prefer wind farms when they are visible on the sky line.	1	2	3	4	5	Y
I think that wind farms should be painted different colours, rather than always being white.	1	2	3	4	5	Y
A wind farm, if correctly sited, does not intrude or ruin the landscape.	1	2	3	4	5	Y
Wind farms can enhance the landscape.	1	2	3	4	5	Y

Q32. Have you ever seen a wind farm anywhere else?.

Yes

No

Q33. Did you know about the wind farm before you decided to make your visit?

Yes

No

Thank you for your valuable time and I hope you enjoy the rest of your trip