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Road Accidents Scotland 2004


Scottish Executive Road Safety Research Publications

The Scottish Executive publishes a series of reports and research summaries based on road safety research. Research Findings, Full Reports and further information about social research in the Scottish Executive may be viewed on the Internet at: http://www.scotland.gov.uk/socialresearch The Reports may be purchased from Blackwell's Bookshop - contact details appear towards the foot of the page on Scottish Executive Transport Statistics publications.

Information about the reports published between 1998 and 2003 is given in:

  • Review of The Scottish Executive Road Safety Research Programme 1998-2003: 2003 Price £ 5.00

Information about the reports published between 1989 and 1997 is given in:

  • Review of The Scottish Office Road Safety Research Programme 1989-97: 1997 Price £ 2.50

For most research projects described below, copies of the Research Findings (a short paper which sets out the main findings) can be obtained, free on request, from:

The Scottish Executive
Social Research
Area 1F(Dockside)
Victoria Quay
Edinburgh EH6 6QQ

Tel: 0131-244 7560

The following Road Safety reports were published between January 2004 and December 2005.

Rural Road Safety: A Literature Review

The Scottish Executive and Road Safety Scotland commissioned TRL Limited to undertake a review of published literature covering road safety on rural roads. The resulting review focussed on UK research but also highlighted some interesting international research. Key findings from the literature review show that young drivers and motorcyclists are disproportionately involved in accidents on Scottish rural roads. Driver behaviour factors such as speed and speeding; alcohol and drug use; driver fatigue and sleepiness; and driver distraction are a key issue in rural road accidents. Other factors identified as contributing to rural road accidents are: wild animals (especially deer); darkness; and tourist activity. Emergency service response times in remote areas can affect the outcome of serious accidents. Education and publicity campaigns rarely focus on rural road safety. Driver training tends to focus on basic control skills. There is evidence to suggest that attitude rather than skill is related to crash involvement.
2005 Price £5.00

Extent and Severity of Cycle Accident Casualties

The Scottish Executive commissioned Carole Millar Research to investigate the extent and severity of cycling accidents both on- and off- road. Cyclists who reported to one of five Accident and Emergency Departments across Lothian and Borders Health Board were asked to complete a questionnaire relating to their accident. In total, completed forms were received from 806 casualties aged five or over who had been injured as a result of a pedal cycle accident between 1st September 2003 and 31st August 2004. This data was compared with the STATS 19 accident data collected by the police for the same area. The research showed that a large proportion of cycling accidents occur off road. Adults are more likely to wear cycling helmets than children and STATS 19 data under-reports on-road cycling accidents and fails to report off-road cycling accidents.
2005 Price £5.00

Improving Road Safety Education for Children with Additional Support Needs

The Scottish Executive and Road Safety Scotland commissioned ODS to investigate the travel patterns and road safety requirements of children with Additional Support Needs. The study focused predominantly on the needs of children with mild to moderate learning difficulties, including autistic spectrum disorders and Attention Deficit Hyperactivity Disorder. Key findings show that the travel patterns of children with learning difficulties are often more restricted than those without. Children with mild to moderate learning difficulties are more likely to display behaviours which make road use more dangerous. Schools generally adapt mainstream resources to suit individual learning needs, and stressed the need for assistance in adapting resources. Parents tended to focus on practical roadside education, identified the need for appropriate resources for use with their children and desired better linkages with schools.
2005 Price £5.00

Creative Development and Evaluation of the SRSC Young Driver Campaign 2005

The Scottish Executive commissioned mruk to assess the suitability of a proposed new advertising campaign designed to reduce the number of driving accidents among new, young drivers by increasing awareness of their vulnerability when driving. In February 2005 Road Safety Scotland launched a two-week campaign comprising of a 40-second radio advert, 180 outdoor panels, and 30 lenticular bus sides. mruk was subsequently commissioned to evaluate the campaign, test materials for future campaigns, and identify further areas for development. Key findings show that young male drivers felt the campaign lacked credibility and was easy to deflect. The campaign failed to clearly demonstrate cause and effect and was perceived by young males to have a parental / authoritarian tone. Future campaigns must depict people and activities that young people can relate to, using a young person's tone of voice and showing serious injuries that have obviously been caused by careless driving. In addition, the financial and legal consequences of being in a car accident should be emphasised.
2005 Price £5.00

Plan to Improve Road Safety: Good Practice Guidelines

The Scottish Executive commissioned Colin Buchanan to find out why there is such a large variation in the casualty reductions being achieved by Local Authorities and to identify good practice which may be more widely adopted to help cut casualties across the whole of Scotland. Guidelines were developed from an extensive review of road safety activities across Scotland. The research reveals that local authorities achieving higher casualty reductions tended to demonstrate a number of positive behaviours including: identifying problems and setting targets; developing opportunities for interagency working; identifying priorities; motivating staff; setting SMART objectives; budgeting effectively; using existing road safety resources; adhering to objectives; working with other professionals; evaluating individual initiatives; evaluating road safety programmes and reducing inefficiencies.
2005 Price £5.00