Publication - Statistics

The Anholt GFK-Roper's Nation Brands Index: Summary Report for Scotland 2010

Published: 17 December 2010
Directorate: External Affairs Directorate
Part of: International

The Scottish Government uses the Anholt-GfK Roper Nation Brands IndexSM (NBI) to assess and monitor how Scotland's reputation is perceived around the world in comparison to 49 other nations.

Nation Brands Index

File type: 25 page PDF
File size: 436.5 kB

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