Supporting Healthy Choices: A Framework for Voluntary Action

This framework sets out the action we believe is necessary to shape and better support healthier diets in Scotland.


Supporting Healthy Choices Commitments

Commitment Leads for action
1 We invite retailers and out of home caterers to take pragmatic steps to remove confectionery and sugary drinks from till points, checkout aisles and areas around checkouts. retailers
caterers
2 The Scottish Government will publish a guide for out of home caterers on healthy options for children's menus by end 2014. Scottish Government
3 We invite retailers and out of home caterers to provide and incentivise healthier meal deals[30], especially where customers include school-age children purchasing lunch. caterers
retailers
manufacturers
4 We invite retailers to rebalance their food and drink offering and promotions[31], both in-store and online, to positively support consumers to make healthier choices. retailers
5 We invite out of home caterers to make a corporate commitment to no longer ask customers if they wish to purchase a larger option. caterers
6 We invite out of home caterers to encourage healthier components in meal promotions. Guidance is provided at Annex B. caterers
7 We invite out of home caterers to offer water, reduced fat milk, sugar-free drinks and fruit/vegetable options as default standard meal deal components. caterers
8 We invite the food industry and other relevant partners to work with Scottish Government to consider how we can build upon existing practice on the responsible marketing of food and drink high in fat, salt and sugar in order to reduce children's exposure to messaging. retailers
caterers
manufacturers
others
9 We invite manufacturers and retailers to adopt the UK's recommended format for providing nutrition information on front of pack labelling on an ongoing basis. manufacturers
retailers
10 We invite out of home caterers to roll-out energy and, where possible, nutritional information on menus and displays (in print and online) across Scotland on an ongoing basis. caterers
11 We invite food industry businesses and other relevant partners to work in partnership with Scottish Government to implement our new healthy eating social marketing campaign. retailers
caterers
others
12 We invite all food industry businesses across manufacture, retail and catering to work towards reducing calories, fats, salt and added sugars. manufacturers
retailers
caterers
13 We invite out of home caterers to work towards the HealthyLiving Award on an ongoing basis. caterers
14 We invite out of home caterers to make small portions, as well as standard portions, available to all customers where feasible, and to ensure that soft drinks with added sugar are available in small portions of 250ml or less. caterers
15 The Scottish Government and FSA Scotland will develop support for small out of home caterers, where it is recognised that the HealthyLiving Award may not be suitable, during 2014. Scottish Government
FSA Scotland
16 The Scottish Government will maximise uptake of the HealthyLiving Award across the public sector. Scottish Government
17 The Scottish Government will develop and promote healthier food standards in future guidance for public sector procurement. Scottish Government
FSA Scotland

Contact

Email: Leigh Edwardson

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