Publication - FOI/EIR release

Money spent on advertising by Scottish Government from 1 January 2017 to 31 October 2019: FOI release

Information request and response under the Freedom of Information (Scotland) Act 2002.

Published:
26 Nov 2019
Money spent on advertising by Scottish Government from 1 January 2017 to 31 October 2019: FOI release
FOI reference: 201900005837-201900005838-201900005843-201900005847-201900005863
Date received: 1 Nov 2019
Date responded: 25 Nov 2019
Information requested

The amount of money the Scottish Government has spent on advertising (online, newspapers, magazines, social media, television, billboards) from1 January 2017 to 31 October 2019.

Response

The answer to your question is:

Media 1 Jan 2017 - 30 Jun 2017 1 Jul 2017 to 31 Dec 2017 1 Jan 2018 to 30 Jun 2018 1 Jul 2018 to 31 Dec 2018 1 Jan 2019 to 31 Oct 2019
           
Online £231,653.79 £282,328.50 £313,060.90 £222,226.37 £857,877.11
Social Media £197,076.00 £132,056.00 £323,378.00 £214,218.00 £434,835.00
Billboards (48 Sheet) £76,491.00 £114,198.00 £76,928.00 £165,143.00 £206,607.00
Newspapers £161,934.68 £141,707.00 £177,367.53 £120,623.00 £185,856.00
Magazines £24,360.00 £12,338.00 £17,596.00 £15,520.00 £11,226.00
Tv £120,159.00 £263,690.56 £366,566.53 £305,178.33 £793,361.16
           
Total £811,674.47 £946,318.06 £1,274,886.96 £1,042,908.70 £2,489,762.27

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Contact

Please quote the FOI reference
Central Enquiry Unit
Email: ceu@gov.scot
Phone: 0300 244 4000

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