Beef 2020: review report
A report to develop recommendations that will facilitate sustainable and long-term growth in beef production levels within Scotland.
Annex 3
Delivering the Vision- An outline action plan
| Concept needed to deliver vision |
Action needed |
Recommendation |
Time frame |
Leader |
Funding |
|---|---|---|---|---|---|
| Improve market transparency |
Encourage better market transparency from retailers and processors as to requirements and specifications Increase co-operation to establish market driven supply chains Improve producer pricing to better reward carcase value |
1. Industry representative bodies should establish a roundtable that meets every quarter to discuss the developing market situation and agrees common actions to communicate messages to the wider production base in respect of product specifications and market requirements. Once established this group, by drawing together representatives from across the beef supply chain, should take on a wider remit for reviewing, developing and guiding the delivery of a long term strategy for the Scottish Beef Industry. 2. SRDP should make provision to support the development of supply chain cooperation through producer organisations. 3. Develop and pilot integrated collaborative supply chain protocols to meet specific new market opportunities. 4. Develop a system of deadweight payment which more accurately rewards the yield and value of the carcase. |
January 2015 January 2015 December 2016 December 2016 |
QMS Scottish Government SAOS QMS |
Market Driven Supply Chain Initiative SRDP Industry resources |
| Concept needed to deliver vision |
Action needed |
Recommendation |
Time frame |
Leader |
Funding |
| Maximise market access and brand awareness among target consumers internationally |
Increase markets open to Scotch Beef Market promotion and in market champions Develop niche market orientated supply chains for conquest markets [24] |
5. The Scottish Government must work closely with UK and global partners to facilitate maximum access to international markets. 6. QMS, Scotland Food and Drink, Scottish Development International and other agencies pool resources to maximise in-market presence to build global markets for Scotch beef and co-products. (see also recommendation 3) |
Ongoing Ongoing |
Scottish Government QMS |
Scottish Government Industry resources/Scot. Gov./European Commission |
| Strengthen product provenance |
Establish a sustainability index Maintain PGI status |
7. The Industry establishes a robust mechanism to demonstrate supply chain sustainability credentials that builds on and supports PGI and the quality assurance schemes. |
December 2017 |
QMS |
Industry resources |
| Integrated easily accessible database |
Product design Adequate and appropriate computer hardware |
8. Develop an integrated and accessible [25] database containing livestock traceability data, farm assurance status and non-financial information collected at various points in the animal's life including breeding information related to physical performance, carcase weight, grade and health status as well as downgrades. |
December 2016 |
QMS |
EU via Digital Scotland |
| Concept needed to deliver vision |
Action needed |
Recommendation |
Time frame |
Leader |
Funding |
| Improve genetic potential of Scottish beef herd |
Genomics database design with adequate and appropriate computer hardware |
9. Encourage producers through financial incentives, to collect data to populate and develop a national integrated and accessible livestock breeding database incorporating genetic and productivity information. |
December 2016 |
QMS |
SRDP |
| Adopt full bovine electronic identification |
10. Adopt a full Bovine EID system at the earliest possible opportunity |
December 2016 |
Scottish Government |
Scottish Government |
|
| Improve knowledge and skills base |
Business improvement groups/discussion forums. Structured tertiary education including short courses Demonstration units Maintain R&D base |
11. Increase access to, and financial support for those attending and contributing information to industry led knowledge transfer groups through the continuation and development of existing community led initiatives. 12. Review the provision of tertiary education for those entering or working in the red meat supply chain from farm to fork. 13. The Scottish Government's rural affairs and the environment research strategy 2016 to 2021 must have the resource to maintain national and international capacity in ruminant livestock research. The strategy should also contain sufficient resource to support work on animal health and welfare, sustainable intensification and strategies to optimise climate change mitigation and adaptation. The research programme must be managed to maximise relevance and impact for the beef industry through comprehensive and effective knowledge exchange. |
On going December 2016 December 2015 |
QMS Scottish Government Scottish Government |
SRDP Scottish Government Scottish Government Research Councils European Commission Industry resources |
| Concept needed to deliver vision |
Action needed |
Recommendation |
Time frame |
Leader |
Funding |
| Improve health status of herd |
Feedback health status information at slaughter Develop disease eradication plans Improve use and quality of herd health plans Knowledge exchange to engender willingness to improve health status |
14. Adopt an industry wide initiative to reduce and control Johne's disease. 15. Adopt an industry wide initiative for the reduction and control of liver fluke. (See also recommendations 9 and 19) 16. Develop a rewards programme for meeting objectives of herd welfare plans. |
December 2015 December 2015 May 2015 |
QMS and Veterinary profession Scottish Government |
SRDP/Industry resources SRDP |
| Support new entrants |
Improve access to medium term loan facilities Develop share farmer options Improve assured access to land |
17. Provision should be made within SRDP to allow investment in livestock purchases made by new entrants to beef production. While targeted assistance for livestock purchase is one mechanism, consideration should also be given to a dedicated medium term loan facility at preferential rates for new entrants to the industry to support the wider working capital requirements of a newly established business where more than two-thirds of the budgeted income of the business would come from a beef enterprise. 18. Devise a model agreement to facilitate share farming of livestock on arable holdings. |
May 2015 December 2015 |
Scottish Government QMS |
SRDP |
| Concept needed to deliver vision |
Action needed |
Recommendation |
Time frame |
Leader |
Funding |
| World leading producer technical efficiency |
Engender desire for producers to make greater use of industry physical and financial benchmarking Knowledge exchange to encourage uptake of R&D and industry best practice Technology investment support Innovative research and development |
19. Develop web based benchmarking tools for the beef industry. 20. Provide support for the infrastructure required to support data gathering and access to industry data and knowledge e.g. weigh crates, ICT, co-operative action. (See also recommendations 11 and 13) |
December 2016 December 2016 |
QMS QMS |
Industry resources SRDP |
| World leading processor efficiencies |
Technology investment support Innovative research and development Integrated supply chains |
21. Work with European Commission to reclassify by product so as to reduce waste and increase value from the wider fifth quarter in the Scottish beef processing sector 22. Provide investment support to encourage capital investment in new technologies that reduce or eliminate waste in the Scottish beef processing sector. |
December 2016 December 2015 |
SAMW Scottish Government |
Resource efficient Scotland Scottish Government |
| Improved access to technical knowledge |
23. Establish a portal providing a single point contact to create a tailored business support package drawing on relevant technical expertise and funding |
December 2015 |
QMS |
Scottish Government |
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