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Europe and External Affairs Research Publications

 

Date Publication Description
   
18/09/2007 Impact Evaluation of the "Points of Entry" Campaign 2006 - Research Findings The research was conducted in 2006 to assess the impact of the "Points of Entry" poster camaign in Scotland's airports and mainline stations since its launch.
18/09/2007 Impact Evaluation of the "Points of Entry" Campaign 2007 - Research Findings The research was conducted in 2007 to assess the impact of the 'Points of Entry' poster campaign in Scotland's airports in light of the changes made to the campaign materials foillowing the 2006 evaluation.
18/09/2007 Scotland's International Engagement and the China Strategy: Perceptions of Marketing Materials This research by Ipsos MORI, 2006, was part of a programme of research to support the delivery of the China Strategy and presents how key audiences in China perceive the marketing materials that the Scottish Executive and Visit Scotland have produced to promote Scotland.
18/09/2007 Scotland's International Engagement: Research in China, the USA and Germany - Research Findings The paper summarises research commissioned prior to May 2007 to support the Scottish Executive's strategy documents relating to closer engagement with China, the USA and Germany.
18/09/2007 Scotland's International Image "Sense of Place": Impact Evaluation of the "Points of Entry" Campaign 2007 The research was conducted in 2007 to assess the impact of the 'Points of Entry' poster campaign in Scotland's airports in light of the changes made to the campaign materials foillowing the 2006 evaluation.
18/09/2007 Scotland's International Image: "Sense of Place": Impact Evaluation of the Points of Entry Campaign 2006 The research was conducted in 2006 to assess the impact of the "Points of Entry" poster campaign in Scotland's airports and mainline stations since its launch.
18/09/2007 Scotland's International Image: Message Platforms - Research Findings This is a summary of research commissioned by the Scottish Executive in China, USA and Germany in late 2006/early 2007. The research explored responses, amongst target audiences, to marketing materials, packaged as message platforms, designed by Scotland's International Image team to promote and position Scotland abroad.
18/09/2007 Scotland's International Strategy: Research to Support Scotland's Strategy for Stronger Engagement with Germany This report by Ipsos MORI is part of a programme of research to support Scotland’s strategy for stronger engagement with Germany. The research aimed to provide a greater understanding of perceptions of Germany and Scotland among key groups in each country.
18/09/2007 Scotland's International Strategy: Research to Support Scotland's Strategy for Stronger Engagement with Germany: Marketing Scotland in Germany This research by Ipsos MORI, 2007, was part of a programme of research to support Scotland’s strategy for stronger engagement with Germany. It discusses how target audiences in Germany perceived the marketing materials developed by the Scottish Executive and Visit Scotland to promote Scotland in Germany.
18/09/2007 USA Strategy Communications Research This report by TNS System 3 (2007) reviews knowledge and awareness of Scotland in the USA and discusses the attitudes of key target audiences to communications materials to promote Scotland in the USA.