The Scottish Government's GoGreener campaign is aimed at encouraging people to take action to adopt greener, more sustainable behaviours that can contribute towards the achievement of the Government's sustainability purpose target to cut climate change emissions and our national outcomes:
- to reduce the local and global environmental impact of our consumption and production
- to value and enjoy our natural environment and protect and enhance it for future generations
Launched in October 2008 the first phase of the campaign centred on simple steps to improve energy efficiency and save money into the bargain. Subsequent campaign phases will focus on Food Waste, Travel and Transport behaviours and community engagement.