Between 23-28 September, for the first time in more than 40 years and only the second time in history, one of the world’s greatest sporting contests, The 2014 Ryder Cup, took place on the PGA Centenary Course at The Gleneagles Hotel in Scotland.
The Ryder Cup, which takes place every two years, sees 24 of the best players from Europe and the United States go head-to-head in a match play competition.
Around 250,000 fans from 96 different countries were at Gleneagles to watch the best players from Europe and the USA over the week.
As one of the largest sporting events, coverage through multiple broadcasters reached more than 500 million homes around the world.
With the eyes of the golfing world focused on Scotland and on our many wonderful courses, The 2014 Ryder Cup presented Scotland with a number of unique business, tourism and legacy opportunities, including increasing the number of young people involved in the sport through ClubGolf.
Hosting The 2014 Ryder Cup will provide economic benefit to Scotland both locally and nationally. An independent evaluation is being carried out by Sheffield Hallam University and will report in spring 2015.
Golf is a key tourism market for Scotland, and The 2014 Ryder Cup will have acted as a further catalyst for inbound golf tourism growth.
The 2014 Ryder Cup has already been leaving a great legacy. As part of Scotland’s Ryder Cup commitment to host the event, a portfolio of domestic golf events have been supported by EventScotland since 2003, of which The 2014 Ryder Cup was the 55th one. Also since 2003, over 350,000 children have been introduced to golf at school through ClubGolf, Scotland’s junior golf initiative.