Minimum unit pricing is a key measure in the Scottish Government's alcohol strategy, and will set a price below which alcohol cannot be sold. Minimum unit pricing is being introduced because there is lots of evidence to show that the more we drink, the greater the harm we suffer. The whole of Scotland is affected by harm that results from alcohol.
There is lots of evidence to show that, as alcohol becomes more affordable, drinking increases, and as drinking increases so does harm. One of the best ways to reduce the amount of low cost, strong alcohol drunk by people in any country is to make it less affordable.
The Scottish Government Guidance provides a reference for sellers of alcohol, Licensing Boards and Licensing Standards Officers in Scotland for the calculation, implementation and enforcement of minimum pricing.