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Scottish Government Communications Plan 2017-18

Scottish Government Communications Plan 2017-18

Thursday, December 7, 2017

ISBN: 9781788514682

This plan sets out how the Scottish Government's Communications Division will contribute to the delivery of the Programme for Government.

Executive Summary

Good communication is part of the Scottish Government’s fabric. Internally it contributes to organisational transformation and externally it helps build trust, shift attitudes and change behaviours.

The communications priorities set out in this Plan are designed to provide strategic direction for the Communications Division and to guide our partnership working with other parts of the Scottish Government and other public bodies in the year ahead.