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Scotland's Baby Box Research

Scotland's Baby Box Research

Monday, June 19, 2017

ISBN: 9781788510639

Scottish Government commissioned Ipsos MORI to carry out qualitative research on the Baby Box pilot to inform the development and roll-out of the Baby Box scheme in Scotland.

Executive Summary

The Scottish Government commissioned Ipsos MORI Scotland to carry out qualitative research during the Baby Box pilot to inform the development and roll-out of the scheme in Scotland. The research focused on: the process for registering for and receiving the box; parental views and uses of the box and its contents; and initial insights into its potential benefits.