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Shifting Normal: how to design projects that change things for the better

Shifting Normal: how to design projects that change things for the better

Friday, July 10, 2015

ISBN: 978175444760

This summary guide is designed to help community groups tackling climate change maximise their success by taking account of how change happens when planning, carrying out and reviewing their activities.

Executive Summary

This summary guide is designed to help community groups tackling climate change maximise their success by taking account of how change happens when planning, carrying out and reviewing their activities.

Shifting Normal is based on the Individual Social and Material (ISM) Tool developed for theScottish Government, and draws on the experience of community groups to help you understand better how change happens, and how you can use thisknowledge as you work towards your aims.

Part One of the guide illustrates how what people do is influenced by different aspects of the world around them, while Part Two shows how the Four Questions and Four Zones framework can be applied to design and deliver successful projects.