The Scottish Grocers Federation (SGF) Healthy Living Programme was established in 2004 by the Scottish Government to encourage the sale of fruit
and vegetables through convenience stores. These local stores provide shoppers with an important and easy way of topping up with fresh produce, especially for those on lower incomes or without a car.
The SGF and Scottish Government recognise, however, that beyond fruit and veg, a much broader range of healthier produce needs to be promoted if we are to improve the Scottish diet.
This guidance is designed to help retailers decide what foods they can promote through the Healthy Living Programme and how to do it.
These foods support the Scottish Dietary Goals which were developed with assistance from the Food Standards Agency in Scotland. These goals will help to improve the nation’s diet and in so doing help prevent obesity and a range of diseases including type 2 diabetes and heart disease.