This document provides guidance to Category 1 responders, Strategic Co-ordinating Groups (SCGs) and their member organisations, on how public communication can help deliver strategic emergency management objectives. It aims to provide a better understanding of why effective and resilient public communication arrangements are an essential part of the response to, and recovery from, any incident or event.
It suggests a best practice approach that can be used in communicating with the public and satisfying the duty of responders to warn and inform the public.
It covers the issues in relation to multi-agency working, and where events involve more than one SCG area. In addition, it covers matters relating to community reassurance and engagement, which should complement other communications activity in some circumstances.
It has been written for a readership of strategic and tactical leaders, emergency planners and others working in resilience. It should be useful to communications practitioners and to the people who need to work with them before, during and after an emergency.