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International Review of Behaviour Change Initiatives

DescriptionThis report, commissioned as part of the Scottish Government’s Climate Change Behaviours Research Programme, reviews a range of behaviour change initiatives that have attempted to reduce the carbon intensity of consumption practices. It aims to enhance understandings of different approaches to behaviour change, and to explore the transferability of initiatives to the Scottish context.
ISBN9780755999675
Official Print Publication DateFebruary 2011
Website Publication DateFebruary 03, 2011

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Dale Southerton (Sustainable Practices Research Group), Andrew McMeekin (Sustainable Practices Research Group) and David Evans (Sustainable Consumption Institute), University of Manchester

ISBN 978 0 7559 9967 5 (Web only publication)
DPPAS 11204

This document is also available in pdf format (672k)

CONTENTS

EXECUTIVE SUMMARY

1. INTRODUCTION

2. MECHANISMS FOR BEHAVIOUR CHANGE
The individual context
The social context
The material context

3. THIRTY BEHAVIOUR CHANGE INITIATIVES

4. SIX CASE STUDIES FOR CHANGING BEHAVIOUR
Durham Water
TravelSmart
RECO
Barclays Cycle Hire
Food NYC
Middelgrunden Wind Cooperative

5. CONCLUSIONS

REFERENCES

Appendix I

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.