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Public Attitudes Towards the Scots Language

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2 METHOD AND SAMPLE

2.1 The research was carried out using the Scottish Opinion Survey ( SOS). The SOS is a monthly omnibus survey conducted in-home amongst a sample of around 1,000 adults in Scotland using Computer Aided Personal Interviewing ( CAPI). The SOS uses a quota sampling methodology and interviewers use a 'random route' technique within each sampling point to select addresses. Only one interview per household is permitted.

2.2 For this research, fieldwork took place during the period 23 rd September and 2 nd October 2009 and a total of 1,020 interviews were achieved. Interviewing was carried out across 72 constituencies across Scotland. This sample was representative of the adult population in terms of sex, age, employment status and socio-economic group ( SEG) 2.

2.3 As is the case each month, the achieved sample was weighted 3 to ensure that it represents Scotland's population and is consistent between waves should future tracking be required.

2.4 The weighting applied is based on population estimates from the National Readership Survey 2006. Table 1.1 below outlines the composition of the sample for the SOS in September 2009.

Table 1.1 - Sample profile
Base: All respondents (1020)

Unweighted
(1020)
%

Weighted
(1020)
%

SEX:

Male

48

48

Female

52

52

AGE:

16-24

9

13

25-34

11

13

35-44

16

18

45-54

18

16

55-64

18

17

65+

29

23

SOCIO-ECONOMIC GROUP:

AB

18

23

C1

24

28

C2

24

21

DE

35

28