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Susan Solomon and Oonagh Fraser, mruk research ISBN 978 0 7559 7401 6 (Web only publication) This document is also available in pdf format (644k)
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1 BACKGROUND AND RESEARCH OBJECTIVESBackground Rationale for the Research Research Objectives
2 RESEARCH APPROACHMethodology Questionnaire Development Issues regarding comparability Quality Control Additional Demographic Information Gathered
3 SAMPLE PROFILE
4 AWARENESS OF BREATHING SPACEPrompted Awareness of Breathing Space Understanding of Breathing Space function Conclusion
5 CAMPAIGN RECALLContent Recall Prompted Recall Television Images Radio Conclusions
6 LIKELIHOOD TO RECOMMEND / USE SERVICELikelihood to Recommend Circumstances of Use Conclusions
7 BREATHING SPACE'S TARGET AUDIENCEPeople like you? Gender Age Operating Times Awareness of Services / Support Available Conclusions
APPENDIX A - OCTOBER 2008 OMNIBUS QUESTIONNAIRE
APPENDIX B - NOVEMBER 2008 OMNIBUS QUESTIONNAIRE
APPENDIX C - TELEVISION ADVERT STILLS
APPENDIX D - PRESS / POCKET CARD / POSTER IMAGES
APPENDIX E - SCRIPT: RADIO ADVERT
The views expressed in this report are those of the researcher and do not necessarily represent those of the Department or Scottish Ministers.
This report is available on the Scottish Government Social Research website only www.scotland.gov.uk/socialresearch.
Page updated: Friday, January 30, 2009