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Breathing Space Telephone Advice Line: Omnibus Survey Evaluation of Public Awareness

DescriptionThis explores the findings of an omnibus survey examining public awareness in Scotland of Breathing Space - a telephone service for those experiencing low mood, depression or anxiety - and examines recall of the service's advertising.
ISBN978 07559 74016
Official Print Publication DateFebruary 2009
Website Publication DateFebruary 01, 2009

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Susan Solomon and Oonagh Fraser, mruk research
ISBN 978 0 7559 7401 6 (Web only publication)
This document is also available in pdf format (644k)

Links referring to this topic below:

http://www.breathingspacescotland.co.uk

http://www.wellscotland.info

CONTENTS

EXECUTIVE SUMMARY

1 BACKGROUND AND RESEARCH OBJECTIVES
Background
Rationale for the Research
Research Objectives

2 RESEARCH APPROACH
Methodology
Questionnaire Development
Issues regarding comparability
Quality Control
Additional Demographic Information Gathered

3 SAMPLE PROFILE

4 AWARENESS OF BREATHING SPACE
Prompted Awareness of Breathing Space
Understanding of Breathing Space function
Conclusion

5 CAMPAIGN RECALL
Content Recall
Prompted Recall
Television
Images
Radio
Conclusions

6 LIKELIHOOD TO RECOMMEND / USE SERVICE
Likelihood to Recommend
Circumstances of Use
Conclusions

7 BREATHING SPACE'S TARGET AUDIENCE
People like you?
Gender
Age
Operating Times
Awareness of Services / Support Available
Conclusions

8 CONCLUSIONS

9 RECOMMENDATIONS

APPENDIX A - OCTOBER 2008 OMNIBUS QUESTIONNAIRE

APPENDIX B - NOVEMBER 2008 OMNIBUS QUESTIONNAIRE

APPENDIX C - TELEVISION ADVERT STILLS

APPENDIX D - PRESS / POCKET CARD / POSTER IMAGES

APPENDIX E - SCRIPT: RADIO ADVERT

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.