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Impact Evaluation of the Points of Entry Campaign 2008

DescriptionQuantitative survey research was conducted in Scotland's six airports to assess the impact of the 'Points of Entry campaign in light of the changes made to campaign materials and sites 2007. The updated materials feature a simple 'Welcome to Scotland' message, simpler use of imagery, greater prominence of the Saltire and more targeted locations.
ISBN978 07559 7199
Official Print Publication DateJanuary 2009
Website Publication DateJanuary 23, 2009

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Franca Eirich, Scottish Government Social Research
and Sheena Muncie, Scotinform Ltd

ISBN 978 0 7559 7199 2 (Web only publication)

This document is also available in pdf format (348k)

CONTENTS

EXECUTIVE SUMMARY

CHAPTER ONE: CONTEXT, AIMS AND OBJECTIVES

CHAPTER TWO: METHODOLOGY

CHAPTER THREE: RESEARCH FINDINGS
IMPRESSIONS OF SCOTLAND
'POINTS OF ENTRY' CAMPAIGN
LIKELIHOOD OF RECOMMENDING SCOTLAND AS A PLACE TO VISIT, LIVE AND WORK, TO DO BUSINESS AND INVEST

CHAPTER FOUR: CONCLUSIONS AND RECOMMENDATIONS

APPENDIX A: QUESTIONNAIRES

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.