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Impact evaluation of the 'Points of Entry' campaign 2008 - Reserach Findings 14/2008

DescriptionQuantitative survey research was conducted in Scotland's six airports to assess the impact of the 'Points of Entry campaign in light of the changes made to campaign materials and sites 2007. The updated materials feature a simple 'Welcome to Scotland' message, simpler use of imagery, greater prominence of the Saltire and more targeted locations.
ISBN978 0755972005
Official Print Publication DateJanuary 2009
Website Publication DateJanuary 23, 2009

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Franca Eirich, Scottish Government and Sheena Muncie, Scotinform Ltd

ISBN 978 0 7559 7200 5 (Web only publication)

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Contents

Europe and External Affairs Research Findings No.14/2008: Impact evaluation of the 'Points of Entry' campaign 2008