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Drinking and Driving 2007: Prevalence, Decision Making and Attitudes

DescriptionThis research aimed to measure prevalence of driving after drinking alcohol (both within and above the legal limit), and to examine attitudes towards drinking and driving amongst drivers in Scotland.
ISBN9780755970025
Official Print Publication DateMarch 2008
Website Publication DateMarch 12, 2008

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Emma Collins, Nicola Dickson, Chris Eynon, Andrea Kinver and Pat MacLeod
TNS System Three

ISBN 978 0 7559 7002 5 (Web only publication)
This document is also available in pdf format (872k)

CONTENTS

EXECUTIVE SUMMARY

CHAPTER ONE; BACKGROUND AND OBJECTIVES
INTRODUCTION
AIM AND OBJECTIVES
REPORT STRUCTURE

CHAPTER TWO: RESEARCH METHODS AND SURVEY SAMPLE
QUANTITATIVE METHODOLOGY
QUALITATIVE METHODOLOGY

CHAPTER THREE: SAMPLE PROFILE
PROFILE OF SURVEY RESPONDENTS
PROFILE OF QUALITATIVE RESPONDENTS

CHAPTER FOUR: WHO DRINKS AND DRIVES?
THE PREVALENCE AND INCIDENCE OF DRINKING AND DRIVING
DRIVING WITHIN A FEW HOURS OF DRINKING ALCOHOL
DRIVING WHEN OVER THE LIMIT
QUALITATIVE VIEWS

CHAPTER FIVE: WHY DRINK AND DRIVE?
SITUATION AND CIRCUMSTANCE
WHEN DID IT HAPPEN?
WHERE DID IT HAPPEN?
WHY DID IT HAPPEN?

CHAPTER SIX: WHAT DO PEOPLE THINK ABOUT DRINKING AND DRIVING?
ATTITUDES TOWARDS DRINKING AND DRIVING
BORDERLINE DRINKING AND DRIVING
CIRCUMSTANCES IN WHICH DRINK-DRIVING IS PERCEIVED TO BE UNDERSTANDABLE
ATTITUDES AND BEHAVIOUR
FACTOR ANALYSIS
PROPOSITION STATEMENTS

CHAPTER SEVEN: WHAT WOULD DETER PEOPLE FROM DRINKING AND DRIVING
RISKS AND CONSEQUENCES
RISK ASSESSMENT
PENALTIES

CHAPTER EIGHT: CONCLUSIONS AND RECOMMENDATIONS
OVERVIEW CONCLUSIONS
EXAMINING SPECIFIC DRIVERS
FUTURE DRINK-DRIVE STRATEGIES AND INITIATIVES
AREAS FOR ADDITIONAL RESEARCH
FUTURE COMMUNICATIONS AND ACTIVITIES

REFERENCES

ANNEX A: SURVEY QUESTIONNAIRE
ANNEX B: TOPIC GUIDE - FOCUS GROUPS
ANNEX C: TOPIC GUIDE - DEPTH INTERVIEWS - OVER THE LIMIT DRIVERS
ANNEX D: TOPIC GUIDE - DEPTH INTERVIEWS - DISQUALIFIED DRIVERS
ANNEX E: PROPOSITION STATEMENTS
ANNEX F: FACTOR AND CLUSTER ANALYSIS

Acknowledgements

TNS System Three would like to thank the following people and organisations for their contribution to this report: The Scottish Government, in particular Transport Analytic Services and the Marketing Unit; Road Safety Scotland; The Union advertising agency, in particular Gillian Govan; and the respondents who contributed their time and opinions.

The views expressed in this report are those of the researcher and
do not necessarily represent those of the Department or Scottish Ministers.

This report is available on the Scottish Government Social Research website only
www.scotland.gov.uk/socialresearch.