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Emma Collins, Nicola Dickson, Chris Eynon, Andrea Kinver and Pat MacLeod TNS System Three
ISBN 978 0 7559 7002 5 (Web only publication) This document is also available in pdf format (872k)
CHAPTER ONE; BACKGROUND AND OBJECTIVES INTRODUCTION AIM AND OBJECTIVES REPORT STRUCTURE
CHAPTER TWO: RESEARCH METHODS AND SURVEY SAMPLE QUANTITATIVE METHODOLOGY QUALITATIVE METHODOLOGY
CHAPTER THREE: SAMPLE PROFILE PROFILE OF SURVEY RESPONDENTS PROFILE OF QUALITATIVE RESPONDENTS
CHAPTER FOUR: WHO DRINKS AND DRIVES? THE PREVALENCE AND INCIDENCE OF DRINKING AND DRIVING DRIVING WITHIN A FEW HOURS OF DRINKING ALCOHOL DRIVING WHEN OVER THE LIMIT QUALITATIVE VIEWS
CHAPTER FIVE: WHY DRINK AND DRIVE? SITUATION AND CIRCUMSTANCE WHEN DID IT HAPPEN? WHERE DID IT HAPPEN? WHY DID IT HAPPEN?
CHAPTER SIX: WHAT DO PEOPLE THINK ABOUT DRINKING AND DRIVING? ATTITUDES TOWARDS DRINKING AND DRIVING BORDERLINE DRINKING AND DRIVING CIRCUMSTANCES IN WHICH DRINK-DRIVING IS PERCEIVED TO BE UNDERSTANDABLE ATTITUDES AND BEHAVIOUR FACTOR ANALYSIS PROPOSITION STATEMENTS
CHAPTER SEVEN: WHAT WOULD DETER PEOPLE FROM DRINKING AND DRIVING RISKS AND CONSEQUENCES RISK ASSESSMENT PENALTIES
CHAPTER EIGHT: CONCLUSIONS AND RECOMMENDATIONS OVERVIEW CONCLUSIONS EXAMINING SPECIFIC DRIVERS FUTURE DRINK-DRIVE STRATEGIES AND INITIATIVES AREAS FOR ADDITIONAL RESEARCH FUTURE COMMUNICATIONS AND ACTIVITIES
ANNEX A: SURVEY QUESTIONNAIREANNEX B: TOPIC GUIDE - FOCUS GROUPSANNEX C: TOPIC GUIDE - DEPTH INTERVIEWS - OVER THE LIMIT DRIVERSANNEX D: TOPIC GUIDE - DEPTH INTERVIEWS - DISQUALIFIED DRIVERSANNEX E: PROPOSITION STATEMENTSANNEX F: FACTOR AND CLUSTER ANALYSIS
TNS System Three would like to thank the following people and organisations for their contribution to this report: The Scottish Government, in particular Transport Analytic Services and the Marketing Unit; Road Safety Scotland; The Union advertising agency, in particular Gillian Govan; and the respondents who contributed their time and opinions.
The views expressed in this report are those of the researcher and do not necessarily represent those of the Department or Scottish Ministers.
This report is available on the Scottish Government Social Research website only www.scotland.gov.uk/socialresearch.
Page updated: Tuesday, March 04, 2008